Business Strategy for Space & Defense Firms and Agencies

Dan Murphy Testimonial for Jason Kanigan

“[dropcap]T[/dropcap]he first thing I said to Jason was “you want how much?!”
Then he showed me his work…
Then he made me an extra $14,300…
Then I said, “let’s do this launch. I just paid Rich Schefren $2000 an hour so let’s hash out these ideas.”

OK, Jason’s call sign should be the Marketing Magician because within a 10 minute phone call, he conjured up a completely new, never seen before marketing funnel to get people to consume training videos for a new product launch.
My lips are sealed about this funnel.
It’s the new back end for my business.

Next thing I know $211,000 comes in within 24 hours.
By the end of the week, it’s $504,000 and growing…

Marketing plan. CHECK. Email blasts. CHECK. Half a million in a week. CHECK.

Even Jon Benson, the father of the “ugly video sales letter” which has made nearly $1 billion in sales said of our crazy new up-sell funnel said: “this DOES need to be in any upsell…nice copy…your message simply works.”

Thanks Jason! You’ve put money directly in my pocket with PERSUASIVE copy. You were right, you get what you pay for.”

Dan Murphy, Owner, Joshua Tree Financial Inc.

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